Lake State CU wins business development award

Lake State CU

press release: CU Direct 05/16/2014 – LAS VEGAS, Nev. – CU Direct (, the nation’s leading provider of lending, automotive and strategic solutions to the credit union industry, today announced the winners of their 2014 Best Practices Awards.  The awards, which recognize credit unions’ accomplishments in lending, were presented during the CUSO’s annual credit union lending and marketing conference, held this week at the Aria Hotel Resort & Casino in Las Vegas, Nevada.

A capacity crowd of more than 450 conference attendees attended the event’s Awards Luncheon. Eight credit unions were recognized for their exemplary lending practices and success in 2013.  During the luncheon, six credit unions were awarded by CU Direct for their best practices in the areas of Portfolio Management, Business Development, and Marketing to Members.  The company also recognized two credit unions for their overall excellence and success in the lending marketplace, by presenting them with the CU Direct Diamond Award.

In the category of Portfolio Management, Superior, Wisconsin’s Superior Choice Credit Union and Las Vegas, Nevada’s Silver State Schools Federal Credit Union were honored with the Best Practice Award.  San Antonio, Texas’ Security Service Credit Union and Moose Lake, Minnesota’s Lake State Credit Union were honored with the Best Practice Award for their success in the category of Business Development.

For their success in the category of Marketing to Members, Madison, Wisconsin’s Summit Credit Union and Omaha, Nebraska’s Centris Federal Credit Union were presented with the Best Practice Award.

Rounding out the afternoon’s awards, CU Direct recognized Portsmouth, New Hampshire’s Northeast Credit Union and Oklahoma City, Oklahoma’s Communication Federal Credit Union with the CU Direct Diamond Award, for their continued success in advancing their lending programs and championing the importance of a credit union-owned delivery channel.

“We greatly appreciate the hard work and dedication our credit union partners put into their lending programs,” stated Tony Boutelle, president and CEO of CU Direct.  “Acknowledging their achievements is our way of saying thank you.  Their accomplishments provide insight to the strategies and best practices that will contribute to the overall success of our credit unions’ loan programs.”

CU Direct’s annual lending & marketing conference provides attendees with the latest industry thinking and perspectives on the lending marketplace, covering a broad spectrum of industry topics, from lending strategies, business intelligence, portfolio management, and CU efficiencies, to marketing, risk management, and more.

CU Direct’s 2015 Lending Conference will be held week of May 18, 2015, at the Cosmopolitan Hotel and Casino in Las Vegas, Nevada.

About CU Direct

Established in 1994, CU Direct has helped the credit union industry fund over $138 billion in loans by being the nation’s leading lending and automotive solutions provider for credit unions.  Representing more than 1,100 credit unions, CU Direct specializes in solutions that help credit unions generate loans, manage risk and provide value to members, and help dealers enhance efficiency, increase profitability and generate sales.  CU Direct offers a diverse, extensive library of products and services designed to help credit unions advance their lending programs and achieve overall portfolio success.  Solutions include CUDL, Lending Insights, Lending 360, OnSpot Financing, Vero, and its suite of auto buying products.  For more information about CU Direct visit