Royal CU names first Young & Free Royal Spokester

Shadoe Settle-RCU Spokester

press release: Royal Credit Union 06/12/2014 – EAU CLAIRE, Wis. – The search is over for Royal Credit Union’s voice of the 18-25-year-old crowd. With the help of a public vote Shadoe Settle, is the winner of RCU’s ultimate job search and the first Young & Free Royal spokesperson, called a “Spokester.”

“Shadoe is dynamic, likable and definitely comfortable with the internet, so it’s no surprise that she’s captured the attention of the 25 and under crowd,” said RCU VP Marketing, Vicki Hoehn. “By working with Shadoe we hope to better understand the financial needs of 18-25 year olds.”

As the spokesperson for Young & Free Royal, Settle becomes a paid team member of Royal Credit Union for one year. She will serve as a reporter and advocate for her age group, attending events and creating regular online videos and blogs to keep content fresh at

“In this role, I want to help my peers and young people everywhere save money and avoid too much debt,” Settle said. “My goal is to educate, in a very entertaining way.”

Settle is a graduate of Chippewa Valley Technical College and holds a marketing management degree. She is also a freelance social media consultant and previously worked as a fitness instructor at Highland Fitness.

Settle was informed of her winning status at a surprise gathering of family and friends at Azul Tequila Restaurant on London Road in Eau Claire. Settle accepted the official job offer from Hoehn and will begin her new position later this month. Royal Credit Union offers a variety of products and services through this program, including Smart Start Checking, a free checking account designed to give Members in the 18-25 year old crowd the tools and flexibility to meet their unique needs.  For more information about the program log on to

About Royal Credit Union

Royal Credit Union is a federally insured credit union serving over 150,000 Members with 26 full service offices.  Wisconsin offices are located in Amery, Balsam Lake, Chippewa Falls, Colby, Eau Claire, Hudson, Menomonie, Milltown, New Richmond, Osceola, Rice Lake, River Falls, St. Croix Falls, Somerset, Star Prairie, and Whitehall. RCU Minnesota offices are located in Edina, Coon Rapids, and St. Paul. You can open an account or apply for a low-cost loan at RCU if you live or work in 18 counties in Western Wisconsin, 12 counties in the Twin Cities Metro in Minnesota, or are a Realtor in Wisconsin or Minnesota. Visit or call RCU at 1-800-341-9911 for more information.

About Young & Free Royal

Young & Free Royal, powered by Royal Credit Union, is a unique web and social media based program aimed at helping the 25 and under crowd manage and grow their finances. Their new Spokesperson will use the site’s blog, videos, social media and community appearances to share insight into the best ways to handle financial issues and encourage readers to take advantage of Royal’s Smart Start accounts, tailored specifically to their needs. Learn more at

Photo: Shadoe Settle